Security Policy

This Privacy Policy was last updated on the 24th May 2018. Artplants’ data protection and privacy measures are governed by the General Data Protection Regulation (GDPR) (EU 2016/679) and any national implementing laws, regulations and secondary regulations, in the UK and then any successor legislation to the GDPR or the Data Protection Act 1998.

At we know how important it is to you that your information is both used and processed in a sensible, careful and trustworthy manner. We value the trust you place in us to ensure that this is the case. The following paragraphs lay out the security and privacy policy of

PLEASE NOTE: By visiting, you are accepting and consenting to the practices described in this security and privacy policy.

Our personal Information

Our Site is owned and operated by Koncept Brands Ltd, (trading as Artplants), a limited company registered in UK under company number 13084115.

Any personal information provided or to be gathered by is controlled by

The Runway
BH23 4FL


Information that we compile includes the following:

Provided by you: we receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features.

Automatic information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies” and we obtain certain types of information when your Web browser accesses

How we collect and use customers information

The information we learn from customers helps us to constantly improve your shopping experience at on an ongoing basis. We use the information to deliver products, process orders and payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Sharing of information

We do not share the information you provide us with nor divulge it to other sources. The only exceptions to this are as follows:

Protection of and others: we release account and other personal information when we believe release is appropriate to comply with law, to enforce or apply our Terms and Conditions and other agreements or to protect the rights, property or safety of, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Under no circumstances will we rent, share or sell information for commercial means that is personally identifiable to you.

With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information well in advance.

Security of your information

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We reveal only the last five digits of your credit card number when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computer.

Options available to you

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchases or to use features such as ‘Your Account’

You can add or update certain information on pages such as those listed in the “Your Account” section above. When you update information, we usually keep a copy of the previous version for our records. If you do not want to receive email or other mail from us, please email us.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

Conditions of Use, Notices and Revisions

If you choose to visit, your visit and any dispute over privacy is subject to this Privacy Notice and our Terms and Conditions, including limitations on damages and application of the laws of England. If you have any concern about privacy at, please pass your comments to us via email.

Our business changes constantly and our Privacy Notice and the Terms and Conditions will change also. We may email periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Information we collect

  • Your name:  so we know what to call you
  • Email address:   so we can email you order confirmations, delivery delays, offers etc
  • Delivery address:   so we can despatch your order to you
  • Telephone number:   we’ll only call if we have a problem with your order
  • Debit or Credit card details:  we only ask for these when you place an order and these are not stored on our system and only used at the time of payment
  • Transaction Data:  details of products and services that you have purchased
  • Usage Data:  including how you use Artplants’ services or submit enquiries or queries to us
  • Marketing and Communications:  including your preferences in receiving marketing or surveys from us

Access to Information Held

You can access the “Your Account” feature at at any time to see details of some of the information held by us. You can also access up-to-date information regarding recent orders, personally identifiable information (including name, email, password, and communications preferences), and payment settings (including credit-card information).

Information we collect

Examples of the information we collect and analyse include the Internet protocol (IP) address used to connect your computer to the Internet, login, email address, password, computer and connection information such as browser type and version, your operating system and platform, purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), cookie number, products you viewed or searched for, and any phone number used to call our customer services number.

Additional Information

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communicate more easily, account information, purchase or redemption information and credit history information from credit bureaus, which we use to help prevent and detect fraud and also to offer certain credit or financial services to some customers.

Purposes for which Artplants will use your personal data

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest.
To create an account and register you as a new customer Identity


Performance of a contract
To process and deliver products including: Managing payments and charges Contacting you and corresponding regarding your order To provide support Identity




Performance of a contract, take payment  and provide orders
Respond to queries and enquiries Identity Contact Legitimate interest (to respond to customer requests)
Undertake marketing to you Identity


Legitimate interest (to offer similar products or offers)
To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences;

and for market research, statistical and survey purposes.



Legitimate interest (to improve the service we provide)

How long we keep your data for

We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available on request.


While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website.

Your Rights

You have rights under the Data Protection Legislation with regard to your personal data. Under certain circumstances these include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to the processing of your personal data
  • Request restriction of processing of your personal data
  • Request transfer of your personal data
  • Right to withdraw consent of use of your personal data

To exercise any of the above rights please contact us directly at Should you wish to exercise you right to erasure or where information is deleted in accordance with Artplants’ retention policy, note that after the deletion of your personal data, it cannot be recovered, therefore should you require a copy of this personal data, please request during the period Artplants’ retains the data.

Cookie Handling

Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognise you. If you wish to disable cookies, the Help menu on the menu bar of most browsers will inform you of how to do this. There are different levels of cookie handling – it is at your discretion which setting you prefer.However, please be aware that blocking cookies may disable some of the advanced features that are offered at and prevent proper ordering of products from the site.